A small studio that builds
stores that sell.
Shopify, WordPress, AI software and ads from Rajasthan, India. We design, build and market with AI, so you get more done for less, with clear plans and honest numbers.
Web and spell. A website that works feels like magic.
The name came from mixing two words on an ordinary day: web and spell. A good website does feel like a spell. Someone lands, understands, and buys. That is the whole job.
Behind the name are six years and more than a hundred websites: Shopify stores, WordPress sites and landing pages for brands in India, Dubai, the United States, Thailand, Australia and beyond, plus the Google and Meta ads that bring them customers. Partner agencies and specialists join a project whenever it needs them.
We build only on Shopify and WordPress, and we use AI at every step: design, code, content and reporting. It makes projects faster and cheaper, and a person still checks every result. You own your site and can edit it yourself.
Three things we will not compromise on.
Plain language
Every decision explained, every invoice itemized. If you do not understand what we did and why, we have not finished the job.
Built to be edited
You own the site and can change any page, product or post yourself. We record a walkthrough at handover so your team is never stuck.
Numbers first
We measure conversion rate, return on ad spend and organic traffic, and report on them every month. Design serves the numbers, not the other way round.
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