Notes on selling online.
Short, practical articles on Shopify, WordPress, ads and SEO. Written for store owners, not developers.
This page shows the blog layout. Once the site is on WordPress, every post you publish from the dashboard will appear here automatically with its own page, categories and SEO settings.
Should you move your store from WooCommerce to Shopify?
What changes, what it costs, and the three situations where staying put is the better call.
The Shopify theme settings that quietly kill conversion
Seven defaults we change on almost every store, and the difference each one made.
Google Shopping or Performance Max: what to run first
A simple decision guide based on catalog size, margins and how much data you already have.
A simple SEO checklist for new Shopify stores
The twelve things to set up before launch so Google can find, understand and rank your products.
Why we build on WordPress and Shopify, and nothing else
The rule behind our studio, the projects we turn down, and what it means for the owners we work with.
Meta ads creative testing: a weekly routine that works
How we test new creatives every week without blowing the budget, and how we decide what to scale.
